If used correctly, blogs can be one of the most powerful marketing tools for any type of business. Through blog content, you get the chance to define your brand’s values, give your business a voice and appeal to your target audience. That, of course, if you know who your audience is.
Do you ever browse through blogs and think, “wow, they’ve got some pretty cool feature images!”
How do you feel when you scroll through your Instagram feed and notice how perfectly consistent all the photos are?
If you’re a beginner blogger or entrepreneur, you’re probably wondering how you can do the same thing with your images and branding.
Except you have no creative bone in your body.
And using a tool like Photoshop can be expensive, a steep learning curve and you already have enough on your plate to deal with as an entrepreneur, let alone devote time to learning graphic design.
You could outsource the job but then that’s another expense you really can’t afford if you’re only starting out and if you’re on a budget.
Luckily, there are free graphic design tools for non-designers like yourself.
They are easy-to-use and the best bit? They’re free of charge!
I understand that if you’re a blogger on a budget, it is very tempting to go just through Google’s Image feed to find free photos.
But every second person already has access to those images and unless you want to be like everyone else, it is recommended that you stay unique to your brand and image.
The adrenalin is pumping through your veins because blogging seems like a side hustle idea so amazing that you simply cannot wait to start.
You would even justify its endless potential from the countless bloggers who make it seem so easy to earn $5,000 within 3 months of starting a blog.
You have even thought of a name (yourname.com) and you think this is the best idea in the world!
You are light-headed from the high and you don’t want it to stop.
So you sit down, flick on your laptop and you are soon hit with the sobering reality of the question ”how”.
You attempt to whip up the coolest blog post into Word that everyone would be raving about but you couldn’t even make yourself type the first couple of sentences. And then…